Market to the right target and improve your profitability.
You have a brilliant idea. Don’t let incomplete marketing strategy cause your message to fall flat.
Marketing Strategy & Branding Services
Target Customer & Positioning
Determining who your customers currently are or who your target should be and developing messaging that resonates and influences them to action
Defining Your Niche & Voice
Helping you find, articulate, and maintain your brand’s competitive advantage in the marketplace
Marketing Mix
Finding the right balance between brand building and sales activation, and between traditional and digital marketing, without overspending
Portfolio Optimization
Evaluating your current portfolio of products or services and optimizing it for profitability and/or strategic fit
Briefing an Agency
Translating business objectives and marketing strategy into an assignment for creative agencies to ensure they stay on track and to minimize miscommunication and rework
Re-Branding or Re-Positioning
Finding your brand’s distinctive assets and ensuring that re-branding does not put customers off but prepares you for future growth
“Without a business or marketing background, I didn’t know where to start with branding. Laura helped me define the target consumer and product name for my mountaineering invention.”
– Renaye D.