About LS
Why Marketing Consulting?
I’ve seen small businesses growing so fast they don’t have a moment to stop and evaluate their portfolio or re-evaluate their strategy.
I’ve seen entrepreneurs who know they need professional marketing help, but who lack the budget to hire someone full time.
I’ve seen brilliant people from a variety of industries bringing a passion project to life, without the business or marketing background to know how to name, brand, or position their idea.
My Background
With a decade of experience in marketing and brand management, I have the breadth and depth of knowledge in branding and positioning to help those brilliant passionate people flesh out their ideas, clarify their objectives, and build their brands for the future.
I started out on the creative side of marketing after getting a B.A. in Design | Media Arts from UCLA, and then moved onto the business side of marketing, category and brand management, after getting an MBA from a top 25 business school in the US, The Foster School of Business at the University of Washington (UW) in Seattle.
I’ve worked in the US and Europe, in Retail and in CPG/FMCG, and on large and small brands. My specialty is maintaining a focus on the target consumer and aligning all brand assets and marketing to ensure consistency of message, and then tracking and analyzing results.