Consulting Services
You don’t need to slow down or create an expensive marketing department to keep your marketing strategy fresh, on target, and efficient.
An independent marketing consultant provides an objective third-party perspective, a new depth of analysis that doesn’t slow the business down, and, of course, savvy business strategy that keeps you focused and efficient. Working with a marketing strategy consultant is low risk with high potential upside. Read more below and set up a consultation if any of this resonates with you.
Target Customer & Positioning
Is your current customer really who you think they are? How are your actual customers different from your target? What is your target customer’s primary pain point that your product alleviates?
Let me help you define your target customer, the singular most important thing they need to know about your brand/product, and a plan that influences them to action.
Defining Your Niche & Voice
What is your brand’s competitive advantage in the marketplace? Are you explaining your product with the appropriate level of detail for your target customers, without being too vague or too technical?
As an objective third party, I can help you uncover what sets your brand apart from its competitors, what’s important to your customers and how to talk to them.
Marketing Mix
How do you determine your budget for each marketing channel? Do you understand the role of each channel in your marketing mix?
Let me help you find the right balance between brand building and sales activation, between traditional and digital marketing, and help you optimize your overall marketing spend.
Portfolio Optimization
Have you been too busy running your business to take a step back and evaluate the profitability and potential of your portfolio of products?
I can take the time to deep dive on your business, its role in the marketplace, and help you optimize your portfolio by prioritizing profitability and/or strategic fit.
Briefing an Agency
Are your current marketing efforts focused on day-to-day tactical execution? Have you considered hiring a creative agency to build a marketing campaign strategy?
Stop! Before you go to an agency who might jump straight to creative, let me help you find and articulate the business problem you want marketing to solve. This will ensure the campaign achieves your objectives and will minimize miscommunication and rework with the agency.
Rebranding or Re-Positioning
Have you received a piece of feedback on your packaging or brand positioning that has you entertaining the idea of a pivot? Has your portfolio outgrown its original scope?
Let’s work together to uncover your brand’s distinctive assets that you should protect and elevate, and align the branding with the mission, vision, and values to set it up for long term growth.